ASTM E1347: An essential standard for color measurements

What is ASTM E1347?
ASTM E1347 is a standardized test method that aims to measure the reflectivity and color consistency of materials, with special attention to their optical properties. At Deon Research Centre, this standard is widely used in various industries, including packaging, textiles and promotional products, to ensure quality standards in the production and use of materials. By following this standard, companies can ensure that their products meet the requirements for visual appeal and color safety.
Why is ASTM E1347 important?
The use of ASTM E1347 offers many advantages:
- Quality Assurance: It helps companies ensure that their products are consistent in color and reflectivity, which is essential for brand identity and customer loyalty.
- Consistency across batches: This standard test method makes it possible to guarantee color consistency across production batches, increasing customer satisfaction.
- Comply with prescribed standards: Many industries require compliance with specific quality standards, and ASTM E1347 provides a clear framework for companies to meet these requirements.
How does ASTM E1347 work?
The test method includes the use of spectrophotometers and other measuring devices to analyse the optical properties of materials:
- Reflectivity and color accuracy are measured under city lighting conditions to ensure that products meet the required color standards.
- Results are often compared to predetermined reference standards to ensure consistent product quality.
Improvement with ISO 12647
The integration of ISO 12647 into the color testing process adds an extra layer of quality assurance. This standard focuses primarily on the color consistency and quality of printing processes. By combining ASTM E1347 with ISO 12647, companies can ensure that their products not only meet color standards, but also meet the highest print quality requirements, which is crucial for visualization and customer experience.
Industrial applications of ASTM E1347 and ISO 12647
At Deon Research Centre, we are involved in applying these standards in various sectors:
- Packaging industry: where color consistency is critical to brand identity, these standards help companies ensure that their packaging remains visually appealing.
- Textiles: In the fashion and textile industries, color accuracy and consistency are critical criteria for product performance and consumer perception.
- Printing: The combination of color measurements with ASTM E1347 and printing quality standards such as ISO 12647 helps printers produce high-quality, consistent prints.
What does this mean for your company?
By investing in ASTM E1347 and ISO 12647 compliance at Deon Research Centre, you'll achieve:
- Increased customer satisfaction because products meet the highest aesthetic standards.
- Improving market position by offering products that are consistent in color and quality.
- Cost-effectiveness because you can prevent products from having to be reworked or returned due to color deviations.

Get in touch with us!
Are you interested in implementing ASTM E1347 and ISO 12647 into your processes? Contact us for more information and find out how our expertise in color measurements can optimize your products and improve quality!
Direct contact +31 (0) 6 51 06 02 62